Posted by Servscen on November 19, 2008
If you own your own business, then you know just how important it is to make your customers happy. Your customers are your life line; without them, you will no longer be able to own your own business. But how do you keep track of whether or not you customers really are satisfied with your product or service? Tracking sales is never enough, because things can change in the blink of an eye if you are not completely satisfying your customers. The obvious answer would be to implement some kind of customer service survey.
You could find out that there is a problem when your customers shift over to your competition; but wouldn’t it be advantageous to find out that they were dissatisfied before they left you? Customer satisfaction surveys could be the saving grace that lets you know there is a problem before your life line is cut. These customer surveys do not have to be intrusive, overbearing or even remotely a burden for your customers either. In most cases a simple “did you find everything you needed” could be enough. It is not very difficult to find whether or not your customers are satisfied; all you have to do is ask!
Technorati Tags: business, customer satisfaction survey, customer service survey, customer surveys
Posted by TheScene on July 18, 2008
One of the best marketing tools you can use on an online site is the coupon or discount pricing offer. Many times people are shopping online for more than just convenience. They are looking for the best pricing possible and are searching the internet for great deals. Everyone has listened to someone else talk about the wonderful price they got on an item purchased online. The reason he or she is able to get that kind of deal is because the site had e commerce software that made coupon and special pricing calculations possible. Special pricing requires software that can accommodate adjustments to normal inventory prices or enables deductions to be made to final shopping cart totals.
Using the right storefront software can make the difference between your customers having a great online experience or one that drives them away from a site. The website developer needs to insure that the software offers all of the features needed for special pricing, but just as importantly should make sure there is adequate support provided. Coupons change regularly and the developer should be able to update offers easily and regularly. This enables the website owner to create a shopping site that is flexible and ready to use all of the marketing activities known to attract buyers.
Technorati Tags: e commerce, shopping cart, storefront software