Don’t Forget about B2B
Posted by servScene on January 28, 2009
Are you thinking of starting your own business? If so, don’t forget about the world of B2B. This stands for business to business, and refers to businesses that serve other businesses instead of consumers.
An example of business to business that you see everyday is the vendors that sell products to other businesses. For instance, a paper products vendor might sell paper towels and toilet paper to a cleaning company, and a vending machine company signs contracts with offices, schools, and other companies to install their machines and keep them stocked.
A lesser known example is the company that designs and manufacturers equipment, such as a particular design of ultrasonic open channel flowmeter, and then sells those flow meters to other businesses. For example, some such companies might sell flow meters to power companies, while others might make mass flow control units for automotive purposes and sell them to car manufacturers.
Don’t underestimate the value of selling B2B products and services. Many business endeavors that you wouldn’t even think of being B2B actually are. For instance, as a writer 99 percent of the work I do is for other businesses. Marketing to other businesses instead of consumers actually pays the bills very well!
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