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Friday, July 30, 2010

Naming Your Restaurant

Posted by SceneR on May 20, 2009

I recently read somewhere that having a great name for your restaurant might be even more important than having great food there. Apparently people’s first impressions of a restaurant play a huge role in how much they enjoy the food when they eat there.

So how do you go about choosing a great name for your restaurant? A few options might be:

  • Go with a name that sounds like a family place. People love to eat at restaurants like Mo’s or Mel’s or Nancy’s because these are places that make you feel like you’re dining at a great relative’s place.
  • Go with a name related to location. For example, there’s a location in Banff Alberta called Lake Louise which is known as the Jewel of the Rockies; a restaurant of the same name might do well.
  • Go with a name you can create a theme around. Restaurants that are themed often do well. If you pick a name that makes for a great theme (like the Tiki Bar) then you’ll be able to easily make your theme work around that.

It is worth it to take the time to choose the right name for your restaurant. Ask the people you know if they’d eat at a place called whatever you’re thinking about naming your place and see what their response is.

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